Loyalty

One loyalty balance. Every channel. Every location.

Nova Rewards is the loyalty engine inside the platform. Single balance across app, web, kiosk and POS. AI-driven offers, lifecycle automation, attribution back to revenue. Replaces Punchh and Cheetah.

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What is Nova Rewards?

Nova Rewards is the loyalty and CRM engine inside Nova's restaurant operating system. It maintains one guest profile and one loyalty balance across every channel — app, web, kiosk, drive-thru, in-store POS. Offers and lifecycle campaigns are generated by AI Marketing from unified guest data. Replaces Punchh, Cheetah and Marigold.

BENEFIT 01

One balance.
Every channel.

A guest earns at the drive-thru and redeems on mobile. Earns on the kiosk and redeems in-store. One balance, one offers wallet, one history — visible everywhere. The end of the "you have to download our app to earn" workaround.

Single loyalty balance across every channel
Offers wallet visible at every touchpoint
Earn and redeem consistent across digital and in-store
No separate balance reconciliation per channel

BENEFIT 02

AI-generated offers.
Lifecycle automated.

AI Marketing reads from unified guest data and generates personalized offers per cohort, per guest. Win-back, frequency lift, occasion-based, churn-prevention. Scheduled, sent, measured — automatically.

AI-generated offers per guest cohort
Lifecycle campaigns: win-back, frequency, occasion
Per-guest send-time optimization
Attribution back to revenue per campaign

14%

Return rate on AI-generated win-back campaign (two-week measure)

BENEFIT 03

Flexible loyalty —
points, tiers, cashback, or all three.

Some brands run points. Some run tiers. Some run cashback. Some run all three with different mechanics per segment. Nova Rewards supports every model — and changing the model doesn't require a vendor switch.

Points, tiers, cashback or hybrid models
Per-segment mechanics
Change loyalty mechanics without a vendor migration
Multi-brand loyalty across a parent operator

What loyalty replaces — at a 400-location enterprise

Replaced Punchh entirely. Guest data, loyalty balance, offers wallet, and campaign management all moved to Nova Rewards — running on the same data layer as POS, online ordering and mobile. "Single loyalty balance across app, web, kiosk and POS" is the line operators repeat in every demo.

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Stop running three loyalty systems. Run one.

20-minute walkthrough of Nova Rewards. Bring your current loyalty contract and a sample guest journey; we'll show you what consolidates and what AI Marketing automates on top of it.

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One loyalty balance. Every channel. Every location.

One balance.Every channel.

AI-generated offers.Lifecycle automated.

Flexible loyalty —points, tiers, cashback, or all three.

Pairs with

Mobile app

Online ordering

AI-driven upsell

Stop running three loyalty systems. Run one.

One balance.
Every channel.

AI-generated offers.
Lifecycle automated.

Flexible loyalty —
points, tiers, cashback, or all three.